> The luxury business operate on the Veblen effect. Exlcusivity and strong price consistency - desirability. But this was also the case in 2014 - but Rolex prices on the secondary market were not nearly as strong, and you could get discounts purchasing new. Same as any other luxury brand. So what ha
If Rolex and Patek don't have to buy back their watches to maintain desirability, whereas GP does, isn't that a huge competitive advantage for Rolex and Patek? Not so long ago a tanking secondary market was a given for every brand. What changed? Certainly Rolex and Patek didn't do anything to their
1. Case gold is 18k, or 75% by mass; platinum is pt950, or 95% by mass. 2. Cases aren't made to the same mass, they are made to the same volume. Platinum is denser than gold. This means there is approximately 40% more mass of platinum in a pt950 case than gold in a 18k gold case for the same watch.