cazalea
[Seiko Moderator]
17169
I think they have been around a fairly long time
A Cuban-themed company producing watches usually related to cigars, often packaged in humidors, usually traditional designs and cursive fonts on the dial.
HISTORY (the company's PR statement, from a C & S dealer's site)
In the sophisticated climate of La Habana in 1882 that Armando Rio y Cuervo, with the help of his brothers, took on the management of the jewellers established by his Uncle Ramón in 1882 (from whom the name Cuervo y Sobrinos is derived=Cuervo and Nephews).
The company grew and prospered: partly thanks to the vitality and wealth of La Habana and partly thanks to the family's outstanding commercial and creative ability. In a short time, "La Casa" - the name given to the jewellers on Quinta Avenida, an emblematic arterial street in La Habana - became the most important jewellers in the Cuban capital and its fame was known the world over.
In less than fifty years, the combination between the quality of products and the Latin spirit conferred the brand such reputation and credibility that Cuervo y Sobrinos decided to expand its production. Three offices were opened in as many key points in Europe: Pforzheim in Germany, where the precious stones were selected, Paris, in Rue Melzy, where the jewels were realised and, later on, in Switzerland where the company established its watch manufacturing in La Chaux-de-Fonds.
During that period Cuervo y Sobrinos distributed and commercialised both their own creations and important trademarks of the sector. The family gained such fame that some of the noblest jewellery houses decided to engrave the name Cuervo y Sobrinos on their faces in confirmation of the importance achieved by the""House". In a short time the Cuban signature created a space for itself among the most prestigious watch brands in the world.
Over the years the jewellers expanded and changed premises, first in Calle Muralla and finally in the prestigious area of Calle San Rafael. An affectionate international clientele, with members from the world of literature, science, politics and entertainment, habitually visited the boutique during their travels to Havana. The ""Libro de oro"" and the photos kept in the vault of the old shop testify that Hemingway, Neruda, Gable, Churchill, Einstein and many other characters of that time were clients of the Cuervo y Sobrinos boutique.
The deep passion of collectors has made the survival of these pieces possible to the present day - unmistakable witnesses of luxury, elegance and style of life in bygone times.
Today, the brand has established its headquarters in Switzerland, where all the house's pieces are realised: watches with great identity, differing by origin, history and design. The legend is reborn and the Cuervo y Sobrinos name is once again known all over the world as a synonym of elegance and personality.
The new models are not copies of the past but created using the same philosophy and repropose the original "taste" of Cuervo y Sobrinos: an exception mix of exoticism, Latinity and warmth on one side and rigour, "savoir-faire" and Swiss technology on the other.
I took this photo in their booth at the Las Vegas Jewelry and Watch show a couple months ago.
It's a good example of their packaging and designs.
It's a good example of their packaging and designs.
Cazalea
New watch brand - Old boutique's name.
Today my dear watchcoholics, I'm reading your threads with this 43 mm Cuervo y Sobrinos Robusto, it's one of my non-vintage watches but I have it because is the vintage design what I love in some watches. I'm an old young man. I think that the brand has c...
A very elegant looking watch.
I must confess I am not familiar but always interested to learn. Thanks for sharing your thoughts. Bill
I think they have been around a fairly long time
A Cuban-themed company producing watches usually related to cigars, often packaged in humidors, usually traditional designs and cursive fonts on the dial. HISTORY (the company's PR statement, from a C & S dealer's site) In the sophisticated climate of La ...
As far as I know...
Thanks for this post Cazalea but in my humble opinion this is more a story than a history, I mean it seems that the new owners of the brand rights (I think Italians), create a big tale based on a minimum of a true history of the jewelry shop. In fact ther...
Great looking watch!
Yes, indeed a great watch with an awesome design! Bravo Javier. Best wishes. Alex
Cazalea and JEC:
Your links have failed you both. Wasn't C&S a jeweler, like Gondolo in Brazil and Tiffany in NYC, that had watches made for it and branded with its name? I've read somewhere that the company also designed watches at a point and some of those designs were ...
Hi, thanks.
Yes, I already visited the website but is the same incredible story, no the true history! Best wishes pJS ALEX
The big thing...
in the small details. I read some about the history of the jewelry "Cuervo y Sobrinos" (Unicos importadores), they where in their beginnings the most glamorous jewelry in La Habana and that\'s it. I mean they didn\'t make timepieces. Here is a link that y...
I don't know anything about their history.
But your shot and watch is quite nice! Thanks for sharing!
Nice watch! Interestingly I have been looking at this one last week:
Historiador Chrono The lugs are to die for! Stefan ...
Hi Nico
Nice to hear from you. It is an Automatic Dubois Dépraz 9000 (on an ETA 2892-A2 base). The think with this watch (to me), is that I think is a very good looking one. Best regards Alex
Yes, indeed.
This watch that you have been looking is great And with those fancy lugs of course there is no doubt that is a stunning timepiece. All the best Stefan. Alex
It os Great!!!
The Cuervo y sobrinos torpedo is one pf The best watches of the brand. Best regards Alex
