Of course all companies have for purpose to improve their bottom line, but the difference relies on the way they choose to do it!
The essence of this Seal may well be to forbid to do it at any price, but to do it respecting the family, company and watchmaking traditions.
That's because they have respected such traditions for so long and have never stopped respecting them that they are so prestigious. On another ground that's the same coherence that has brought Rolex to another place!
They are not so many watch companies that have had such a coherence in history.
Cheers
Dje